Located in the heart of Worcester City Centre and covering an area of c.14 hectares, the Shrub Hill Quarter in Worcester is a long-undervalued area with significant untapped potential. Worcestershire County Council, Worcester City Council, and the Worcestershire LEP have been working together to start to unlock long-term opportunities. 

Worcestershire County Council owns the Shrub Hill Industrial Estate within the Shrub Hill Quarter - a 4 hectare site comprising 280,000 square feet of industrial and office space adjacent to Shrub Hill Station.

The train service enhancements developed in the 2017 Worcestershire Rail Investment Strategy and post COVID 2022 revision, aim to stimulate a step change in patronage through the introduction of direct, regular and fast services to the key economies of London, Oxford, Thames Valley and Bristol. This new rail-based connectivity specific to Shrub Hill is forecast to generate £40.75m of new Gross Value Added (GVA) p.a. and will stimulate the creation of a high-quality fully accessible railway station that acts as a vibrant and modern gateway into the City.

Due to its size, location, and strategic connectivity; Shrub Hill is a regionally significant and exciting regeneration opportunity which has the potential to underpin the long-term vitality, growth, and identity of Worcester as both a place to live and work.