Our vision

A future where seamless integration of data, innovative digital solutions, and cutting-edge technologies drive unprecedented value for our customers. We envision a landscape where data isn’t just a resource but an invaluable asset, empowering us to make informed decisions, enhance customer experiences, and foster continuous innovation.

Key points from the strategy

Our objectives

Maximise Data Utilisation: using advanced analytics and artificial intelligence to get useful information from the data to make decisions and to plan into the future

Enhance Customer Experience: develop user centered services that meet the needs and expectations of our customers

Foster Innovation: invest in research and development to stay ahead in the ever changing digital world

Optimise Operational Efficiency: streamline internal processes and look at automating repetitive tasks to reduce costs and increase productivity

Ensure Data Security and Compliance: introduce strong cybersecurity measures and follow the standards to protect sensitive information

Our priorities

Priority 1: Data management and governance

Priority 2: Advanced analytics and business intelligence

Priority 3: Digital customer experience

Priority 4: Emerging technologies and their ethical and secure use

Priority 5: Digital inclusion, including digital skills

Priority 6: Innovation, research and developement 

Priority 7: Scalability and agility

Full strategy

Download: Digital, Data and Technology Strategy (DDaT) 2024 to 2027 (PDF)