Pershore Northern Link Road now open

The works, delivered by Worcestershire County Council, to construct the brand-new road, includes the installation of a new bridge over the North Cotswolds railway line.

The road provides a link between the A44/B4083 and B4083 Wyre Road roundabouts north of Pershore.

Councillor Marc Bayliss, Cabinet Member with Responsibility for Economy, Infrastructure and Skills, said: “It’s great that this brand-new road is open and people travelling within the area will now be able to see the benefits it will bring.

“This new link road, alongside the other works that we have undertaken in the Pershore area, will help to tackle congestion, improve journey times and support economic growth and development in the area.

“Although the road is now open, please be aware that there are still some works taking place on site.”

Over the next few months there will be some minor works ongoing on site, which include vegetation planting and the installation of signage.

To allow some of the work to take place, there will, at times, be the need for traffic management and an overnight road closure of the new link road will be required to remove some temporary works from the bridge.

The classification of roads in the area will change, with Station Road becoming the B4083 and Wyre Road and the Link Road being upgraded to the A4104, with a 40mph speed limit throughout.

These works are part of the wider Pershore Infrastructure Improvements Scheme, which aims to reduce congestion, improve traffic links and enhance cycling and walking routes, in and around the Pershore area.

As part of this scheme, works have recently completed on Wyre Road on the construction of a new cycle/footway, as well as the installation of a new kerb line, enhanced drainage and additional street lighting. 

Works have also taken place to make improvements to Pinvin Junction, which included the construction of a new slip road, the widening of approaches to the junction and the addition of new footways; works have also been undertaken to make improvements to the Station Road/Wyre Road junction.

For more information, please visit the Pershore Infrastructure Improvements Scheme pages on the County Council website.