Worcestershire’s tourism sector in the national spotlight as two finalists are announced for the VisitEngland Awards of Excellence

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Visit Worcestershire

Worcestershire’s tourism sector is celebrating national recognition as two of the county’s standout tourism and hospitality businesses have been named finalists at the prestigious VisitEngland Awards for Excellence.

Abbots Grange Manor House and Andrew Hurley of Avoncroft Museum will proudly represent Worcestershire at the national awards ceremony, where they are guaranteed to receive either a gold, silver, or bronze accolade.

The finalists secured their place after excelling at the Visit Worcestershire Tourism Awards, where the region’s finest tourism businesses were recognised for their outstanding contributions to the local visitor economy.

Abbots Grange Manor House has been named a finalist in the B&B and Guest House of the Year category, now marking it as one of England’s premier accommodation experiences. After securing Worcestershire’s Small Serviced Accommodation of the Year award, the Broadway-based venue was commended by judges for its exceptional service, attention to detail, and commitment to quality hospitality.

Andrew Hurley, a dedicated volunteer at Avoncroft Museum, has been shortlisted in the Unsung Hero category, a recognition of his unwavering commitment to preserving an important part of Worcestershire’s heritage. For over 35 years, Andrew has played a pivotal role in maintaining Avoncroft’s national collection of telephone kiosks – one of the most extensive in the country.

Andrew Hurley picking up the Unsung Hero of the Year Award at the Visit Worcestershire Tourism Awards

Lorna Robinson, Visitor Economy and Destination Manager, at Visit Worcestershire said: “We are so proud to see Abbots Grange Manor House and Andrew Hurley recognised on a national stage at the VisitEngland Awards for Excellence. Their dedication to delivering outstanding experiences and preserving our county’s rich heritage is truly inspiring. With Worcestershire’s visitor economy going from strength to strength, this recognition reinforces our place as a must-visit destination. We wish our finalists the very best of luck at the awards – they’re already champions in our eyes!”

With over 1,800 applications submitted to the 21 aligned regional awards, Worcestershire’s nominations highlight the county’s growing reputation as a leading visitor destination in England.

Finalists are invited to attend the national awards ceremony, held at the Brighton Dome Corn Exchange on 4 June, where Gold, Silver and Bronze winners will be announced at the black tie event.

This announcement coincides with the upcoming launch of the 2025/26 Visit Worcestershire Tourism Awards entries on Monday 7 April. Local tourism and hospitality businesses are encouraged to enter and showcase their excellence for a chance to represent the county at next year’s national awards.

Further information can be found at the Tourism Awards pages of the Visit Worcestershire website.