Visit Worcestershire is delighted to announce Three Counties Showground as the venue for their 2024/2025 Tourism Awards, with The Valley Evesham taking on the headline sponsor role.
The event, now in its fourth year, will take place on Friday 21 March next year celebrating all Worcestershire has to offer to visitors. The occasion has become a real highlight in the county tourism calendar having grown year on year.
Tickets are now available for the event and can be bought either individually or as tables of 8. Once again, there will be a strong emphasis on local suppliers and food and drink with a Worcestershire inspired menu at the heart of the event. This year, catering will be delivered by local event caterers Paisley Flour.
The Three Counties Showground, offers huge profiling opportunities for the county, hosting large scale events which bring huge crowds into the county each year, such as the Malvern Autumn Show, RHS Malvern Spring Festival and the Three Counties Show.
It is one of the few unique venues which can cater for the Tourism Awards, and is thrilled to be adding another large scale celebration event to its schedule.
David Prescott, Chief Executive of the Three Counties Agricultural Society said: “Everyone at the Three Counties is delighted that we have been given the opportunity to host next year’s Visit Worcestershire Tourism Awards evening. As one of the highest profile events in the County’s calendar, we’re looking forward to welcoming those who have made an outstanding contribution to tourism in the county in the last year. I’m sure it will be a great night.”
The Valley Evesham, has also been announced as the headline sponsor for next year’s awards.
The Valley Evesham is a shopping and leisure destination situated in the heart of Worcestershire with an attractive blend of shops and outdoor activities. It provides a great day out for the whole family, with something for everyone and all ages.
Phil Maclean, Retail Director of The Valley said:
“We are thrilled to be the headline sponsor of the Visit Worcestershire Tourism Awards. This partnership underscores our commitment to celebrating and promoting the vibrant tourism industry in our region. We believe in the power of community and the importance of recognising the outstanding contributions of local businesses and attractions. Together, we can showcase the best of Worcestershire and inspire even more visitors to experience the unique charm and hospitality our area has to offer.”
Councillor Adam Kent, Cabinet Member for Economy, Infrastructure and Skills at Worcestershire County Council, said: “The Visit Worcestershire Tourism Awards is a true celebration of the amazing experiences, businesses, and people that make our county such an exceptional destination. I’m delighted to see the event growing year after year, and it’s fantastic to have such prestigious partners like The Valley Evesham and the iconic Three Counties Showground supporting us. These awards shine a spotlight on the very best of what Worcestershire has to offer, showcasing the incredible variety and quality that keeps visitors coming back. I can’t wait to see everyone there, celebrating our success and looking ahead to even greater achievements in 2024 and beyond!”
This year’s Awards has seen a growth in the number of applications and also interest from the public, seeing a phenomenal number of votes in the Festival and Events category with over 6,000 votes cast. The winner, alongside all judged category winners, will be announced on the night itself with over 350 anticipated guests.
To find out more about the Visit Worcestershire Tourism Awards, visit the Tourism Awards pages of the Visit Worcestershire website or email visitworcestershire@worcestershire.gov.uk.
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