Businesses across Worcestershire are invited to register for an exciting series of innovation masterclasses to help them sharpen their competitive edge in 2025.
The masterclasses, funded by Worcestershire County Council and delivered by Winning Moves, are designed to help businesses of all sizes to secure crucial funding, spot new opportunities, and develop cutting-edge products or services
With expert speakers and practical sessions, these workshops will provide attendees with the tools, strategies and insights needed to thrive in today’s fast-paced business environment.
Councillor Adam Kent, Worcestershire County Council's Cabinet Member for Economy and Skills, said: “This series of masterclasses is an incredible opportunity for Worcestershire businesses to gain the insights, skills, and resources they need to innovate and succeed in today’s challenging economic climate. At Worcestershire County Council, we are dedicated to empowering our local businesses to not only navigate difficulties but to emerge stronger, more competitive, and ready to lead the way. These masterclasses are a testament to our commitment to fostering innovation, creating opportunities, and ensuring our business community thrives in 2025 and beyond.”
The Funding Innovation Masterclass on 9 January will kick off the series, helping businesses understand how to secure the necessary funding to drive innovation and growth. Attendees will learn how to align their financial strategies with business goals, explore various funding options, and present their financial story in a compelling way to attract investors.
On 22 January, the Spotting & Acting on New Opportunities session will focus on how to identify trends and shifts within industries, and turn market gaps into opportunities. Through creative problem-solving techniques and real-life case studies, businesses will discover how to take action and capitalise on emerging opportunities.
The final workshop, New Products & Services Development, will take place on 28 January. This session will dive into the importance of continuous innovation, exploring how businesses can stay relevant by understanding customer motivations, mapping the buyer journey, and crafting effective pricing strategies.
Spaces are limited, and businesses are encouraged to reserve their spots early to ensure they do not miss out on this incredible opportunity to drive their business forward with expert knowledge and actionable insights.
For more information on how to book your place, please contact: businessinnovation@worcestershire.gov.uk.
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