Brand-new tourism campaign launched to encourage people to Visit Worcestershire

The campaign message that has been created is ‘Make Worcestershire Part of Your Story’ and features hero imagery such as the beautiful rolling Malvern Hills, well-recognised landmarks such as Broadway Tower and popular family attractions such as Severn Valley Railway.

The objective of this year’s marketing activity is to show Worcestershire is more than just the sauce and promote the county’s large network of tourism offerings.

With the neighbouring West Midlands hosting the Commonwealth Games this summer, Visit Worcestershire are looking to capitalise on the influx of visitors to the region who can utilise the fantastic transport networks between the two regions.

Following on the success of last year’s campaign, Visit Worcestershire has secured out of home advertising spaces on the M6 motorway, all Birmingham railway stations and at Birmingham International for a four-week period during the duration of the Commonwealth Games.

A 56-page visitor guide was also produced in late April which showcases the best of the county’s tourism sector. The guide has been distributed across areas with large footfall including tourist information centres, airports, train stations, attractions and hotels.

Councillor Marc Bayliss, Cabinet Member for Economy, Infrastructure and Skills at Worcestershire County Council, said: “We’re really pleased with the transformation Visit Worcestershire has gone on in recent years, and we’re keen to keep telling the story of our beautiful county and to encourage others to make their own memories here. I’d like to thank our partners, Design Religion, for their hard work in helping this campaign come together.”

The campaign creative was led by a local design agency, Design Religion, located in Worcester. Design Religion have been collaborating with businesses for the past 15 years providing design services, brand development and digital marketing services.

Martin Pope, Brand & Strategy Director for Design Religion, said: “It has been a pleasure working with Visit Worcestershire, creating a campaign that captures the essence, scale and scope of our local areas and promotes the idea of making Worcestershire part of your story, your life and your narrative.”

The campaign message that has been created is ‘Make Worcestershire Part of Your Story’ and features hero imagery such as the beautiful rolling Malvern Hills, well-recognised landmarks such as Broadway Tower and popular family attractions such as Severn Valley Railway.

The objective of this year’s marketing activity is to show Worcestershire is more than just the sauce and promote the county’s large network of tourism offerings

The campaign will also include brand new feature videos showing Worcestershire virtually via by air and foot. In partnership with One Minute Wonders, footage has been captured over the past 6 months and has now been collectively put together to promote the county as the ideal destination to visit. 

Visit Worcestershire is the official destination marketing organisation for Worcestershire and is keen to help tourism businesses grow.

Business support is available for Worcestershire tourism businesses from marketing opportunities, professional support, funding and networking events. If you work or own a tourism business within the county, get in touch with the Visit Worcestershire team to see how they can help your business thrive.