Kidderminster-based SGM Group are taking things up an octave with VitaVoice, a revolutionary vocal health supplement for anyone who relies on their voice.
After 20 years working in the music and creative industries, Director Scott Garrett, alongside business partners Carrie and Jack, identified a major gap in the market. Fuelled by this insight, they worked with nutritionists and clinical experts to create a product that supports and enhances vocal performance.
VitaVoice launched in the UK 18 months ago and was met with immediate success, earning endorsements from high-profile figures including cast members from EastEnders and performers from Frozen: The Musical. This was made possible through the support and grant received through the Innovation Worcestershire initiative.
Councillor Adam Kent, Cabinet Member with Economy and Skills at Worcestershire County Council, said: “SGM Group’s work with VitaVoice is a fantastic example of how innovation can drive local business success and help our creative industries thrive. By identifying a niche market and developing a unique product, they’ve shown how Worcestershire businesses can lead the way in specialist sectors.
“We’re proud to support their journey through the Innovation Worcestershire grant, helping them bring their products to a global audience and boosting the local economy in the process.”
Scott Garrett, Director of SGM Group commented that: "Promoting vocal health is at the heart of what we do. To expand into markets like Germany, we had to reformulate our product to comply with EU regulations, which is what we've used the Innovation Worcestershire grant for – developing the new formula."
"The innovation support and grant has helped us to develop our holistic approach to vocal care. Since receiving the grant, we have launched more products such as VitaBeat a copper warming patch for joint care and bespoke performance and recovery tea for vocal cords."
The Innovation Worcestershire grant and support programme equips businesses with the resources to embrace innovation, develop new products, and stay ahead of the competition. Whether it’s launching a groundbreaking product, optimising processes, or adopting new technology, the programme helps businesses tap into new markets and thrive in an ever-evolving landscape.
To learn more and see how Innovation Worcestershire can help your business, visit our Innovation Worcestershire Grant and Support page.
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